The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web banner ads — illustrate the Rutgers University research demonstrating the emotional health benefits of floral gifts with an arrangement that positions florists as professional experts offering a wide selection of top quality flowers.
“Vibrant shades of violet and green including anemone, veronica, carnations, hydrangea and hellebores designed in an organic looking stone container give us a modern and powerful expression of caring,” said Carol Caggiano, AIFD, PFCI, of A. Caggiano Inc. in Jeffersonton, Virginia, describing the arrangement featured in SAF’s “Flower Power” materials. “Hanging amaranthus and clusters of berzilla berries add just the right amount of texture with bursts of luxurious ferns popping from the blooms introducing a woodsy touch, which is ones of today’s most popular trends.”
The “Flower Power” materials are part of SAF’s 2017 Local Marketing Kit. Members enjoy exclusive access to “Flower Power” graphics, print ads, fliers and other downloadable local marketing materials from safnow.org/kits.
