Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount around a major floral holiday.
In the latest issue of Floral Management magazine, Mark Anderson,who authors The Right Price column each month, details the pros and cons of the practice. (Pros: discounts generate advance orders that can help you with planning, costs and peace of mind. Cons: You may be losing money by offering discounts to customers who were going to buy anyway.)
For those who want the best of both worlds, however, Anderson suggests a third option. “A better approach, made possible by technology and modern pricing practices, is to discount only to the extent that it helps you, with a focus on the people that need a discount to buy.”
Get detailed advice on how to do just that, and find your own holiday discounting sweet spot.
