Encourage consumers to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among the materials are website badges, an email template, and the Shop Small logo. Here are some tips to let customers know that they can shop with you online or in-store on Small Business Saturday using the customizable materials from ShopSmall.com/GetReady:
Website Badges: Welcome online shoppers and show your support for the day by adding a badge to your website.
Custom Email Template: Rally your regulars with an email reminding them to Shop Small with you on Nov 26. Simply insert your customized header into the body of an email, then copy the text in the “Suggested Email” file and paste it below the image.
Shop Small Logo: Show online customers that you’re taking part in Small Business Saturday by placing this logo on your website, your emails, and your online receipts.
For more advice on how to leverage the event, read “Start Prepping Today for Small Business Saturday.”