If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so ramp up your online visibility. Try to post something at least once a day (2-3 times is better) to Instagram, Facebook, Snapchat, Pinterest, etc. Here are a few ideas to steal:
- Take close up photos of 10 different flowers. Post a new picture daily with the caption: “Our Valentine Pick of the Day.” Consider adding a special offer “Today only . Place your order by 5 p.m. and mention Valentine Pick of the Day, to get extra free.”
- New buds in the cooler? Post pictures with: “Look what just arrived for Valentine’s Day!”
- There are more than a dozen free (to members) Valentine’s Day images available in SAF’s Facebook Shareables Gallery (Hint: Try combining “A gift for your first love…MOM” with a special offer to capture additional sales.)
- Post photos of just-finished designs with captions like: “Look what someone’s getting for Valentine’s Day,” or “ just created this pretty arrangement — a great choice for your Valentine.”
- Is something a really hot seller? Post a pic with “Going fast. Place your Valentine’s Day Order now.”
- On Feb. 13/14 post a photo of a bouquet with “Don’t forget the flowers. Stop in and pick up one of our gorgeous Valentine bouquets!”