See how a DC Metro-area florist helped a charitable organization and the shop’s reputation among 20-somethings, in the December issue of Floral Management.
When “Bachelor in Paradise” alum and Northern Virginia native Ashley Iaconetti called Beth and Lee Herman, owners of Palace Florists in Washington, D.C., to see if they’d like to participate in a glam cocktail party with a philanthropic twist, they didn’t hesitate to jump on board.
The Hermans correctly identified the event as a way to connect with affluent 20-somethings, i.e., prospective bridal clients. Hundreds of millennials turned out for the sold-out party at Velocity Five, a hip venue in nearby Centreville, Virginia.
The event featured several former “Bachelor in Paradise” cast mates, a silent auction of their personal belongings, and a rose ceremony. (On both the long-running “Bachelor” and the spinoff, “Bachelor in Paradise,” the bachelor gives a rose to the women who he chooses to keep around for another week of competition.) The Hermans donated 200 roses for this.
Get the details in the Hands On column in this month’s Floral Management. There you’ll also learn:
- An easy way to encourage customers to support their local flower shop
- Four ways to combat the Sunday sales curse for Valentine’s Day 2016
- How education can help motivate your employees
