Results from the Society of American Florists’ post-holiday survey. Two-thirds of respondents (66 percent) said their sales dropped this year, compared to 2015, when the holiday fell on a Saturday. Read the full story.
Source: SAF 2015 Holiday Sales and 2016 Valentine’s Intentions Survey. Emailed Jan. 4. 8.7 percent response rate.
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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