December Holidays: Mostly Holly and Jolly — with a Few SnagsDecember holiday sales returns were cause for celebration among many floral industry businesses: According to results of an SAF post-holiday survey, 53 percent of respondents saw sales climb, compared to 2013 results. Here are some infographics from the survey sent to SAF members Jan. 14 to retail members; with a 6 percent response rate. |
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.