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December Holidays – Member Survey 2014

December Holidays: Mostly Holly and Jolly — with a Few Snags

December holiday sales returns were cause for celebration among many floral industry businesses: According to results of an SAF post-holiday survey, 53 percent of respondents saw sales climb, compared to 2013 results. Here are some infographics from the survey sent to SAF members Jan. 14 to retail members; with a 6 percent response rate.






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