Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first postponed and ultimately cancelled due to COVID-1... Read more
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have emerged. Floral Management tracks the shifts in... Read more
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no other. A recent article in the Atlantic dec... Read more
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the heels of lockdowns, consumers are primed to re... Read more
Like many florists, Andreia Boscato Muller, AIFD, FSMD, has seen a wave of postponements with her 2020 wedding clients, prompting her to launch an à la carte collection to court a new demogr... Read more
With many weddings and events on hold, many event florists are struggling to find a path forward. Floral Management columnist and longtime florist Heather Waits has a suggestion: Use this ti... Read more
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to flowers and décor. Tim Farrell, AAF, AIFD, PFC... Read more
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An English Country Wedding,” that celebrates a “... Read more
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many millennial brides, the send-off before th... Read more
Eager to stand out from the crowd as you meet with brides and grooms this summer? A solution may be growing in your own back yard: spring flowering branches. Flowering branches are available... Read more
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.