Valentine’s Day is always busy, but this year the holiday falls on the Tuesday after the Super Bowl. Between that and the unpredictable weather...
Encourage Early Orders This Valentine’s Day
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Valentine’s Day
See A Negative Flower Ad? Tell SAF!
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Elevate Your V-Day Designs with Intriguing Pairings
Fare thee well, Santa and Baby New Year; welcome, Cupid! Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the...
Get Ready for a Profitable Valentine’s Day
Now that the new year has officially begun, it’s time to start preparing for a busy and profitable Valentine’s Day. The Society of American...
Industry Cautiously Optimistic After Strong Valentine’s Day
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American...
Negative Publicity Roundup: Philly Flower Show Rethinks Messaging
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the...
Floral Industry Under Media Microscope at Valentine’s Day
How the floral industry is coping amidst supply chain disruptions was a popular hook in both national and local media coverage in the weeks leading...
Perform a Valentine’s Day Postmortem for Future Success
Congratulations, you’ve made it through another hectic Valentine’s Day! Before moving on to International Women’s Day, prom, and other spring...
Negative Publicity Update: Tory Burch, Mixtiles and Others
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down...
Talking Points to Tackle Tough Media Questions
The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red...
Last-Minute Valentine’s Day Promos Made Simple
The crunch is here. Your shop is busy getting ready for Valentine’s Day, prepping vases with greenery, and analyzing the production and delivery...
Negative Publicity Update: The Adventure Challenge Apologizes
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of...
4 Media Talking Points for Valentine’s Day
Valentine’s Day is the perfect time to take advantage of media opportunities to increase your business’s visibility and promote flowers. As the...
Florists Set Sights on Valentine’s Day After Delivering Strong December Sales
On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are...
Three Strategies for a Successful Valentine’s Day
Supply issues, staffing shortages, the ongoing COVID-19 pandemic — all these factors once again pushed florists to devise new strategies to handle...