The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make Valentine’s Day 2018 as successful as pos... Read more
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. “Media coverage of your business, whether featured in an entire story or as part... Read more
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to people they might not otherwise reach — a... Read more
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this week. We apologize. The good news: The upd... Read more
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women’s premium lingerie have in common? They rely on the same tactic in their Valentine’s Day promoti... Read more
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the next 15 days is no easy feat. If you’re in n... Read more
Now is peak season for reporters to conduct research for their Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. “Test order” stories detail every aspe... Read more
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now includes 29 social media graphics with phras... Read more