Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a...
When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to...
The floral industry will have an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. SAF’s members pushed...
[mom_video type='vimeo' id='769057337' width='900' height='506'] Practicing sustainable floristry doesn’t have to be time consuming, laborious or...
For an industry that markets nature, protecting the natural world is both a responsibility and an opportunity. That was the message Jeroen...
In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be...
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In...
You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author...
How were your flowers grown? Your customers would like to know. Surveys reveal that consumers care deeply about the environment and are willing to...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
If the flowers you buy and sell are grown to a higher standard of sustainability over the next five to 10 years, you may have — among many others —...
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their...
Two longtime members of the Society of American Florists have been recognized by an international agency for their sustainability efforts. During...