Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of...
Mother’s Day was a strong holiday for the industry — with 62 percent of respondents to a Society of American Florists survey of retailers...
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant....
SAF and AmericanHort submitted joint comments to the National Agricultural Statistics Service (NASS) in response to its request for input about...
The US Department of Agriculture's National Agricultural Statistic Service (NASS) is preparing for the 2019 Census of Horticultural Specialties. The...
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday...
Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace...
With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of...
SAF has developed a short survey so its members can weigh-in on their public policy priorities. Members of SAF proved that they are a powerful force...
In the wake of several high-profile accomplishments in Washington, SAF would like to get feedback about the public policy issues important to you....
How has business been for the first and second quarters of 2018? For the 208 industry members who weighed in on the Society of American Florists’...
Mother’s Day 2018 will go down in the books as a strong holiday for many florists: 60 percent of retail florist respondents to a Society of American...
Young adults, households with kids and residents of the American West proved to be key flower-buying groups for Mother’s Day 2018, according to an...
In many ways, International Women’s Day sounds like the ideal holiday for the U.S. floral industry: The March 8 event encourages people to celebrate...
After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic...