Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered...
The Valentine’s Day crunch is here. Your shop is busy getting ready for the holiday — but there’s still time to push for more orders. Use the...
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers...
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large...
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up...
With the pandemic reinforcing the love of local businesses, are you trying new ways to connect with potential customers in your community? Don’t...
Father’s Day might not be thought of as the typical flower-giving holiday, but for customers looking to show their appreciation to their father...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving...
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society...
Springtime is quickly approaching, bringing warmer weather and new beginnings. While the COVID-19 pandemic may be keeping loved ones apart, there...
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel...
The Society of American Florists has created new social media shareables to promote flower buying for the rest of the summer. Since social...
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are...