The Society of American Florists has brought the expert knowledge shared at its annual convention to the floral industry with access to a sample of...
The results are in: SAFPAC’s annual fundraiser tallied a record-setting $35,050 in contributions and pledges at SAF Orlando 2021. Twenty SAF members...
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from...
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the...
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed...
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American...
Successful plant breeding can produce disease-resistant plants that have a longer shipping and vase life, all while providing retailers, wholesalers...
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety...
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new...
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society —...
The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining...
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent...
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who...
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to...
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in...