Along with “social distancing” and “flattening the curve,” the word “plantfluencer” was a word that entered more Americans’ vocabulary in 2020. As...
As a young professional living in New York City, Eliza Blank struggled to find plants that would survive and thrive in window-lacking, sub-optimal...
For the Lake Forest Flowers team, the pandemic provided new opportunities to get on the road and into customers’ homes (in safe, socially distanced...
An Ipsos poll conducted this month on behalf of the Society of American Florists found a slight increase in the number of American adults buying...
Explaining the houseplant craze is as simple as A, B, C says plantfluencer Darryl Cheng---it’s all about aesthetics, biology and companionship....
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay —...
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via...
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has...
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing,...
Encouraged by the response to flower and plant virtual classes — but looking to create a more streamlined approach to online classes — the owner of...
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same...
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents,...
SAF has learned that the Animal and Plant Health Inspection Service (APHIS) will be publishing a rule on Monday, March 19th that will have a large...
Do you have some customers who truly, madly, deeply love their plants? (Ever been known to chat to flowers and plants yourself?) New research...
House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon...