Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
2020’s plant babies are now growing into plant toddlers — and their plant parents show no signs of slowing their enthusiasm for all things plants....
As a young professional living in New York City, Eliza Blank struggled to find plants that would survive and thrive in window-lacking, sub-optimal...
Explaining the houseplant craze is as simple as A, B, C says plantfluencer Darryl Cheng---it’s all about aesthetics, biology and companionship....
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay —...
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via...
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has...
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing,...
First things first: Lafayette Florist, Gift Shop & Garden Center knows plants. Founded more than 70 years ago, the family business has long been...