Who wouldn’t want the job of making people happy? That’s exactly what happiness ambassadors get to do Oct. 23 on Petal It Forward day. How you select your happiness ambassadors depends on a... Read more
Good timing, relationships, reaching out to radio stations and via social media, and reminders are some of the ways floral teams have had success generating local media coverage for their Pe... Read more
Petal It Forward is something that Lani Moeller and her volunteer staff at Unity Point Hospital look forward to every year. “We just love this event,” said the floral supervisor of the Iowa... Read more
One of the best ways to prepare for Petal It Forward is to strategically select the location and time for your event. Start by scouting locations such as pedestrian malls, coffee shops, outs... Read more
With this year’s Petal It Forward date set for Oct. 23, growers and breeders say planning ahead leads to a successful event and a meaningful experience about the power of flowers for staff.... Read more
Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a wholesaler with 20 locations nationwide, who has p... Read more
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local communities by taking part in the Society of America... Read more
Think the Society of American Florists’ Petal It Forward is “only” about retailers? The big-hearted outreach also provides a chance for those floral professionals who are typically behind th... Read more
Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost, say florists who’ve participated in the “ran... Read more
With the 2019 Petal It Forward date set for Wednesday, Oct. 23, now is the time for industry members to start laying the groundwork for their local events. Asking for donations or discounts... Read more
