We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than...
Minnesota Florist Aims for 200 Petal It Forward Giveaways
In 2019, Lesa Fenwick and her team gave away 165 Petal It Forward bouquets in less than hour. This year, knowing people are especially in need of a...
6 Must-Have Tools in SAF’s Petal It Forward Resource Center
The mission of SAF’s Petal It Forwards is to spread the word about the power of flowers by having floral industry members give two bouquets to a...
Industry Rallies for Modified Petal It Forward on Oct. 21
This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when...
3 Ways to Use SAF’s New Petal It Forward Templates
This year’s Petal It Forward will certainly look and feel different than past years but there are still ways to make your recipients feel safe. The...
Host a Safe Petal it Forward in Your Community
Many floral industry members have been wondering if the Society of American Florists’ popular Petal It Forward initiative will still take place this...
Retail Florists Share Ideas to ‘Petal It Forward’ Safely
The Society of American Florists is spearheading its popular Petal It Forward initiative again this year on Oct. 21. Here are five ideas to help you...
Petal It Forward’s Mission Especially Timely This Year
Between a global pandemic, nationwide protests for racial justice and an upcoming election, tension is high in America today. According to a new...
3 Steps for a Successful Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
Ohio Florist Eager to Spread Smiles Next Month
The pandemic has cancelled so many events and rites of passages this year, but it won’t stand in the way of one of Dalene Baker’s most treasured...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
Shop Video Captures the Joy of Receiving Flowers
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and...
5 Marketing Lessons from Petal It Forward to Build Year-End Sales
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
Top 6 Ways to Get More Bang Out of Your Petal It Forward Event
Following up after your Petal It Forward event is one of the most important things you can do to keep the goodwill momentum going. Here are...
One Week to Go! 48 States Plan to Petal It Forward on October 23
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...