The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing...
Convert Browsers to Buyer With These Tips
Is your website working for you or against you? At the Society of American Florists’ annual convention last month in Phoenix, Chris Beals, CEO of...
Dive Into Data to Increase Web Sales
Trying to reach customers online can feel like you’re screaming into the void. There could be dozens, hundreds, or thousands of potential customers...
4 Ways to Make a Better Impression Online
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market...
Get Action Plan for More Streamlined Website at SAF Orlando 2021
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent...
What Will Post-COVID Shopping Look Like?
When walk-in sales took a direct hit due to the pandemic, many floral retailers shifted to an e-commerce-centric strategy to keep afloat. But the...
Retail Group Predicts Uptick in Consumer Holiday Spending, Especially Online
The country’s largest confederation of retail businesses is predicting a brisk holiday shopping season — particularly for online retailers. The...
Surge in Popularity of Online Shopping Brings ‘Sea Change’ to Retail
Customers’ love of e-commerce has changed the modern retail environment — and the shift for some brick-and-mortar businesses, particularly in...
In Fight In Fight for Customers, Brick and Mortars Get ‘Homey’
If you want customers to linger longer, spend more and — well — set foot in-store in the first place, you may want your showroom to look less like a...