Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a...
Mother’s Day Sales Stay Strong
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mother’s day
Is Digital Flower Gifting on the Horizon?
Your customers might soon need to give two floral gifts to a recipient for a special occasion — one for the real world, and another for the virtual...
SAF’s Advocacy Prompts Change in Negative Floral References
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s...
Tackling Tough Questions About Mother’s Day Flowers?
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
Today Show: Your Florist Will ‘Make It Happen’ on Mother’s Day
[mom_video id='ZGCJuPGAA1U' width='900' height='450'] Millions of viewers across the country who tuned in to the Today Show last week heard some...
Last-Minute Social Posts to Drive Mother’s Day Sales
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media...
NRF: Flowers Top the List of Anticipated Mother’s Day Gifts
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind...
Negative Publicity Watch: VistaPrint and American Kennel Club Bash Flowers
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...
Teleflora’s Mother’s Day Campaign Honors the ‘Role of A Lifetime’
[mom_video id='BkagJ_eYcwA' width='900' height='506'] The commercial opens with three real-life moms arriving on set to audition for the role...
4 Tips to Rake in Mother’s Day Sales
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart,...
Your Step-by-Step Mother’s Day Survival Guide
The countdown is on for mom, and the Society of American Florists has compiled a step-by-step Mother’s Day Survival Guide to help you prepare for a...
See A Mother’s Day Ad Disparaging Flowers? Tell SAF
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American...
New Study Offers Insights on Today’s Floral Consumer
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those...
SAF Webinar Tackles Capitalizing on Today’s Floral Consumer
How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently...
Demand, Marketing Drive Mother’s Day Sales Increase
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new...