The floral industry received a major plug Friday, May 29, when Cambridge, Massachusetts florist Jackie Levine appeared on CNBC to discuss her shop’s...
3 Tips to Stay in Front of Customers Every Day
Now that the rush of this year’s unusual Mother’s Day is over, it’s time to think summer strategy. SAF has pulled together three tips from a recent...
4 Low-Tech Ways to Get Customers’ Attention
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a...
SAF Members’ Media Efforts Generate Positive Buzz For industry
A segment on Philadelphia’s KYW News Radio 1060 featured Stein Your Florist Company. Amidst the busiest week of the year, professionals from all...
Wichita Florist Lands Prominent Coverage from New Research Study
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an...
Petal It Forward Prep: Order T-shirts, Flower Cards and Stickers
Wearing T-shirts in your shop’s signature colors or lime green, fluorescent pink, or neon orange will make your “Happiness Ambassadors” stand out...
Oregon Florist Puts Positivity to Work in Holiday PR
For a florist in Eugene, Oregon, the “secrets” to scoring great press in the days leading up to Mother’s Day were simple: Stay positive, work those...
Phoenix Business Bolsters Food Donations with Sunflowers
In Phoenix, Arizona, one floral industry business spent the run-up to Thanksgiving ensuring community members had enough to eat. For its annual...