They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in...
Access Insider Tips to Drive Summer Sales
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on...
Tap Into Consumers’ ‘Great Expectations’ in Orlando
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving...
Floral Industry Rallies Behind Uvalde Florists
Teia Bennett lovingly and expertly arranged her sons’ donated Pokémon collectibles among the yellow, orange, purple and red roses, green hydrangea,...
Next Gen to Get Insider Look at Floral Industry Epicenter
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow...
Beware of Offers to Help Claim the Employee Retention Credit
A slew of financial companies are contacting florists offering to file for the Employee Retention Credit (ERC), but floral industry leaders warn...
Prep Flowers to Thrive at Outdoor Events
Beaches, vineyards, gardens, ranches. Summer’s alfresco wedding venues can be brutal on flowers, even when the couple springs for a tent. In the...
Want a Taste of SAF’s Convention? Check Out Career Connection
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual...
US Floriculture Industry Sees Jump in Sales
The U.S. floriculture industry’s sales grew nearly 16 percent from 2019 to 2021, hitting the $6 billon mark for the first time, according to the...
SAF Pushes Back on Potential Overtime Rule Changes
With current workforce shortages, supply chain disruptions, and inflation pushing business operational costs higher, the Society of American...
Five Minutes with Derek Woodruff on How the Next Gen Can ‘Level Up’
[mom_video type='vimeo' id='716050900' width='900' height='505'] Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky...
Member Spotlight: King William Florist in King William, Virginia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Create a Dedicated Wedding Site to Grow Your Business
Tucson, Arizona florist Don Coleman, AAF, knows what phrase newly engaged couples in his community type when scouting for a florist: “Tucson wedding...
Build a Successful Incentive Program
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor...
Mother’s Day Sales Stay Strong
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a...