If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy...
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy,...
The good news? You have the chance to go on your local news program — or to be featured in a local publication — in the days before Valentine’s Day....
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an...
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings...
If you've followed our advice and reached out to the media to generate some Valentine's Day coverage, you likely have a big interview coming up....