With the December holidays nearly upon us, and Valentine’s Day shortly after, having a robust and competitive online presence is more important than...
2 Strategies to Deck Your Site for the Holidays
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Holiday Sales
Industry Members Share Christmas Expectations, Design Trends
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love...
3 Secrets to Stronger Holiday Sales
As florists ready themselves for a busy Christmas and Hanukkah season later this fall, longtime industry educator and training pro Tim Huckabee of...
Floral Management Focuses on ‘New Rules of Selling Flowers’
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh,...
Floral Industry Leaders Talk Lessons Learned from Mother’s Day
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the...
Look Ahead to Father’s Day Resources
Just like Mother’s Day, Father’s Day will look a bit different this year with social distancing practices still in play. Though Father’s Day isn’t...
5 Early Takeaways from Mother’s Day 2020
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict...
Retailers See APW Sales Drop — But Cast Eyes Ahead to Mother’s Day
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales
A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on...
National Retail Federation Predicts Slight Holiday Sales Growth
A national group says retailers should plan for a good holiday season — not a blow-out — with sales during November and December increasing by 3.8...
Arizona Shop Holds ‘Half Way to Valentine’s Day’ Sale
You’ve heard of Christmas in July and half birthday celebrations. PJ’s Flowers & Events in Phoenix, Arizona has a special take on the off-season...
After a Disappointing Fall, Many Florists Look Forward to Christmas
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the...
