Peony grower Rita Jo Shoultz (right) used her relationship with Sen. Lisa Murkowski (R-Alaska) to help preserve grower access to conservation...
Donald Yim, AIFD, PFCI, will teach florists at SAF’s 1-Day Profit Blast how to craft “Insta-worthy” floral designs and leverage Instagram for...
Continental Floral Greens is leasing Sun Valley Floral Farms and will continue to produce many varieties, including the "Spirit Series" ilex bred by...
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this...
[mom_video type='vimeo' id='848731373' width='900' height='506'] Stephanie Brady, project manager at the Society of American Florists; JD Lecuona,...
The Environmental Protection Agency is proposing a new rule that could drastically inhibit the ability to protect crops from pests and disease — and...
Editor’s Note: This report is the second in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
The floral industry will have an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. SAF’s members pushed...
With double-digit inflation and crippling energy costs and rations throughout Europe due to the conflict in Ukraine, flower producers are switching...
Flower production and exports from Europe — and particularly the Netherlands — are expected to be significantly reduced this winter as flower...
The industry is one step closer to securing a big increase in floriculture research funding after the House announced it is in favor of a $1 million...
What happens when strict state regulations and the ever-increasing price of water squeeze profit margins; land values rise and buyers come knocking;...
Last week, the United States Department of Agriculture (USDA) announced it is making changes to the Coronavirus Food Assistance Program 2 (CFAP 2) —...
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...