Holly Haveman of Kennedy Flowers & Gifts in Grand Rapids, Michigan, says the leadership sessions at past Next Gen LIVE! events have helped her...
Next Gen LIVE! Offers ‘Incredible Value’ for Young Floral Pros
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gen z
Is Your Company Ready for the Gen Z Workforce?
Olivia Thilges, a Gen Z employee at Bloom Floral in Algona, Iowa, has been with the shop for two years. The shop has made supporting young workers,...
Connect with Young Shoppers
You might have some customers who’ve been with you for decades. (If so, good job!) But for continued growth, your business needs to attract new,...
X,Y, Z and More: Managing a Multi-Generational Workforce
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good...
Recruit ‘Gen Create’
Recruiting and retaining employees has never been more difficult. And for two generations, there’s been a decline in floral design interest among...