The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...
Skip These, and You’ll Skip Some Profits, Too
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Floral Strategies
What Can We Learn From The Campaign Trail?
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both...
Compete on Solutions, Not Price
The (relative) slowdown after Mother’s Day and before the busy fall months may be a good time to remind staff of a key sales philosophy for higher...
Out of Stock? How to Suggest Substitutions With Ease
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your...