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Floral Management
Flower Prep 101: Pre-Arrival Must-Dos
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many...
Introducing Floral Management’s Industry Innovators
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated...
Convert Browsers to Buyers with Chat
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing...
Navigate Lower Sales and Higher Costs This Holiday Season
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
Proven Profit Boosters for the Holiday
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing...
The Best Flowers for Vase Life, Value and Versatility
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the...
Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to...
Efficiency Strategies to Support Work-Life Balance — and Profits
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time...
Why Are Some Roses So Hard to Find?
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor...
Talking Points for Wedding Clients Eager to Go Green
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to...
Florists and Growers Opt for Sustainable Bouquet Sleeves
Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a...
Florist Shares Their ‘Perfect One-Stop’ Gift For Mother’s Day
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day...
Boost Web Traffic with Smart Questions
Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on...
As Prices Rise, So Do Consumer Expectations
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to...