Fernando Ortega, sales manager at Jet Fresh Flower Distributors, visited a Miami-area high school to talk about career options in the floral...
Grow Local Talent with Green Career Week
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floral education
What Does an Election Year Mean for Floral Sales?
https://vimeo.com/932976043?share=copy How will the results of the election impact the floral industry? How does an increase in housing correlate to...
Grow Sales While Incentivizing Employees
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving...
Young Floral Pros Grow and Connect in Miami
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends....
SAF Phoenix 2023 Promises ‘Incalculable’ ROI
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the...
Burned Out? Hit a Ceiling? There’s a Tool for That
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S.,...
Drive Sales With Frictionless Ecommerce Experiences
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the...
5 Ways to Save Time With AI
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to...
SAF Phoenix 2023 Taps Top Experts
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th...
Turbulent Times? Turbo Charge Your Business in Phoenix
There’s little business owners can do to control the inflation and economic uncertainty that’s dominating...