Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors,...
Florists ‘Express it in Flowers’ at Philadelphia Flower Show
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floral design
Five Minutes With J Schwanke on Adding Value to Designs
[mom_video type='vimeo' id='776708598' width='900' height='506'] There are many ways to add value to an arrangement, whether it be through the...
‘Full Bloom’ Launches November 12 on HBO Max
The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still...
13 Designers Vie for Sylvia Cup at SAF Amelia Island 2019
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements...
FTD Announces National Floral Design Competition
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is...
Derek Woodruff, AIFD, PFCI, CF, Wins 49th Annual Sylvia Cup Design Competition
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design...
Increase Falls Sales with High Texture Cuts
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections...
A Master Guide to the Art of Floral Design
Looking for a holiday gift your designers will absolutely adore — and that will inspire them in 2016 and beyond? Consider “A Master Guide to the Art...
Presentation Bouquets for a Dancing Queen
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate...