Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors, shapes, textures and fragrances in their install... Read more
There are many ways to add value to an arrangement, whether it be through the variety of the flowers used, the stature of the arrangement, or the container. But there are some methods that a... Read more
The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still expect all the suspense and entertainment value... Read more
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements that keep contestants coming back to parti... Read more
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is seeking active FTD Member Florists with ex... Read more
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections available at the supermarket this fall? Sandy Schr... Read more
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design Competition on Sept. 24 during SAF Maui 2016,... Read more
Looking for a holiday gift your designers will absolutely adore — and that will inspire them in 2016 and beyond? Consider “A Master Guide to the Art of Floral Design” by Alisa A. De Jong-Sto... Read more
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate their accomplishment. During its convention, t... Read more
