Derick Townsend, president and COO of Syndicate Sales, reviews the Best in Show winner of the 2023 Outstanding Varieties Competition. This event,...
Education, Innovation and Community Await in Phoenix
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events
Spread Joy on Oct. 15 During Petal It Forward
A Broward County (Florida) sheriff’s deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Next Gen LIVE! Inspired and Connected Young Floral Pros
SAF's Next Gen LIVE! conference in Dallas brought together 133 young floral professionals for education, networking and off-site floral experiences....
California Grower Channels Political Passion Into Action
https://www.youtube.com/watch?v=mVMXxa91elE Next month, floral professionals from across the country will gather in Washington, D.C., for the...
Retailers Get Expert Advice for Holidays
John Burk of DV Flora shares fresh production information with attendees of SAF's 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the...
Next Gen LIVE! Offers ‘Incredible Value’ for Young Floral Pros
Holly Haveman of Kennedy Flowers & Gifts in Grand Rapids, Michigan, says the leadership sessions at past Next Gen LIVE! events have helped her...
Master Sympathy Sales, Cut Costs, and Transform Designs
https://vimeo.com/1024035432?share=copy SAF’s 1-Day Profit Blast is coming to Somerset, New Jersey on Nov. 5 — and there’s still time to...
3 Things to Do Before Petal It Forward Oct. 16
Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed...
Customize Your Petal It Forward Strategy
Country Flowers and Gifts in Emory, Texas, found success holding its Petal It Forward giveaway in the school drop-off line. Karen Young asked...
Spread Joy and Boost Your Business Oct. 16 with Petal It Forward
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Retailers ‘Inspired’ After Industry Gathering
More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The...
Jackie Lacey Wins 55th Annual Sylvia Cup Design Competition
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
Get a Behind-the-Scenes Look at Miami Flower Importing and Production
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
Can Your Floral Design Skills Win $3,000 and National Prestige?
A contestant in last year's Sylvia Cup Design Competition works on a design piece. The competition is an opportunity for designers to test their...
A Veteran Sales Director Shares His Top Resource for Growth
https://vimeo.com/954074519?share=copy The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have...