Floral industry members around the country — and across segments — are gearing up for a fall season that feels different and more challenging than...
Accent Decor Donates Masks from International Partners
Before face masks became a prominent part of the pandemic prevention health policy, one of the floral industry’s hard goods and decor suppliers was...
What’s the Future of Consumer Behavior? A Retail Expert Shares Clues
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play...
How Clean Is Clean Enough?
You already have a well-established routine for disinfecting buckets, tools and work surfaces, right? All for the sake of reducing shrink and...
Pa. Florist Rallies Community to Honor Essential Workers
From the first days of the pandemic, Tim Farrell, AIFD, AAF, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania, has been making vases of...
Arkansas Florist to Talk Staff, Customer Safety
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming...
Florists Rethink Physical Spaces
Valerie Lee Ow looked around J. Miller’s Flowers and Gifts in December and saw so much to celebrate: loyal customers packed into the business, ready...
Financial Pro: Focus on Cash Flow, Labor
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a...
SAF Advocates for Wholesaler Tax Relief on Credit Defaults
As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight...
Business Survival Requires Cutting Labor Costs
For the best chance of weathering the coronavirus crisis, you must drastically reduce your labor costs — and you must act now, said floral financial...