Augusto Solano (third from right), executive vice president of Asocolflores, was inducted into SAF’s Floriculture Hall of Fame. He was joined on...
Kennedy’s Flowers & Gifts received the 31st annual Marketer of the Year Award at SAF Phoenix 2025 for their innovative refillable vase program....
Leanne Kesler, AAF, AIFD, FDI, PFCI, education director of Floral Design Institute, received the Tommy Bright Award in 2024. Also pictured is SAF...
Steve Daum (third from right), accepted the Floriculture Hall of Fame award on behalf of his father, the late Paul Leonard Daum. Pictured from left...
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
The floral industry is comprised of hard working, dedicated, innovative and passionate professionals — and they deserve to be recognized and...
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements...
From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years,...
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their...
Professional awards and accreditations give you and your business clout in the industry and distinguishes you from competitors. The Society of...
Anyone who’s attended a floral industry seminar – whether a hands-on design session or a social media workshop – knows the power of a great speaker...
Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take...
The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging...
The new year is here, which means it’s time to submit your nominations and apply for the Society of American Florists annual industry awards. Each...