Educational Session Handouts
Leading in the Fast Lane: How Next Gen Can Shape the Future
Speaker: Laura Walsh, PFCI, Smithers Oasis
Change is happening at an unprecedented pace, and Next Gen employees are not just adapting; they’re leading the charge. This session will empower you to leverage your natural strengths — digital skills, adaptability, purpose-driven leadership, and collaboration — to drive meaningful change within your organization in today’s rapidly evolving business landscape. Then, put theory into practice with the Change Agent Action Plan Workshop, where you’ll create a detailed, step-by-step strategy to lead a specific and impactful change in your workplace.
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Morning Mindfulness: Health and Wellness Presentation
Speaker: Holly Haveman, Kennedy’s Flowers and Gifts
Start your day with guided meditation and practical tips to cultivate work-life harmony.
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Turning Sustainability into Sales: Reaching the Eco-Conscious Customer
Panel: Nicholas Chang, Rosaprima, Liza Roeser, AAF, Fifty Flowers, Melanie Spilbeler, Choice Farms
The floral industry has made giant strides in sustainability — now it’s time to make sure consumers know it. This session focuses on how every segment can communicate and market sustainability to enhance brand value and attract B2B and B2C eco-conscious customers. Learn tips and techniques for crafting an impactful sustainability story that resonates with your audience.
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Managing Up Down and All Around
Speakers: Erin Bruno, AAF, McNamara Florist, John Burk, DVFlora
Moderator: Oscar Fernandez, Equiflor/Rio Roses
Master the art of managing up and down the organizational ladder. This session offers strategies to align with senior leadership’s vision while effectively leading and supporting your own team. Learn practical tools for building trust, fostering communication, and bridging organizational objectives with daily operations. Attendees of all levels — from executives to entry-level professionals — will leave equipped with actionable insights to lead effectively in any direction, ensuring alignment and engagement throughout the organization.
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Confident Connections
Panelists: Cindy Prichard, Flower Shop Network, Ryan Marrero, Equiflor/Rio Roses
Moderator: Kristin Gilliland, Gardens America
Enhance your team’s ability to connect with customers confidently across all channels, from face-to-face interactions to social media. This session covers essential sales techniques and empowers employees to navigate challenging conversations with ease, providing tools to diffuse uncomfortable situations and turn them into positive experiences. Ideal for all segments of the floral industry, this session will equip teams to build trust and loyalty with every customer interaction.
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Reputation Resilience
Speakers: Jackie Levine, Central Square Florist; Sheldon Jensen, Flowers by Michelle
Build a resilient brand by mastering reputation management techniques that turn customer feedback into opportunity. This session covers strategies for addressing unhappy customers, recovering from negative reviews, and safeguarding your online presence. Learn how prompt, thoughtful responses can protect your reputation, improve customer satisfaction, and even enhance recruitment efforts.
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AI Unleashed: Elevate Your AI Skills for Captivating Content
Speakers: Ryan Black, Jet Fresh Flower Distributors
Unlock advanced AI techniques for producing captivating images, engaging content, and innovative design ideas. This in-depth session is tailored for professionals already familiar with AI tools who want to elevate their content creation skills. Attendees will gain hands-on insights to leverage AI in crafting standout marketing materials.