Women’s Day, March 8, is fast approaching. Even if you don’t have a special event or promotion planned, you can still benefit from simply making customers aware of the holiday’s existence. “I think it’s great — women make the world go round,” said Claire Waldbart Kramer.
The owner of Alex Waldbart Florist in St. Louis, Missouri anticipates that Women’s Day will one day enjoy a similar status as Breast Cancer Awareness Month (October), complete with events such as 5K races and galas that raise money for female-focused causes. For now, Kramer promotes the holiday with a simple social media post that reads, “Happy Women’s Day” (and features beautiful flowers, of course).
Here are a few other simple (and inexpensive) ways to get Women’s Day on consumers’ radar:
- Host a giveaway. On March 8, Kevin Keser and his staff position themselves outside a wine shop and a steakhouse in Glastonbury, Connecticut, where they hand out single stems of roses. “It’s just a nice way to promote the holiday and plug the business with little costs involved,” said the president of Keser’s Flowers of Glastonbury.
- Give outstanding women a shout out. Women’s Day provides excellent fodder for your shop’s social channels. You could write a blog highlight outstanding women from history (here are a few dozen luminaries you might consider). You could also share photos and snippets about female staff members on social media — perfect material for “women crush Wednesday” (#wcw) on March 7. Ask your followers to comment with their favorite females.
- Get kids involved. Reach out to your local schools, suggesting an essay contest. Ask students to write about the woman they admire most and award the winner a bouquet. (Be sure to contact your local newspaper or television station to cover the effort!)
- Partner with women’s groups. There are a host of women’s groups, including sororities, the Junior League, Girls Inc., the National Organization of Women and dozens of industry-specific business clubs. Reach out to one or a few of them about getting together for a luncheon (adorned with your flowers). Share photos of the festivities on social media. It’s a thoughtful way to engage your audience and promote your business without making a hard sale.
Need help getting started? The Society of American Florists has resources galore to help you promote Women’s Day.