For a florist in West Point, Mississippi, a recent trip to the White House was a dream nearly a decade in the making. Scott Reed of Petal Pushers...
A visionary who helped transform the way florists and wholesalers think about, use and merchandise color was recently named to the prestigious...
Have you ever tried to comparison shop among mattress stores? It’s difficult and that’s by design, argues Mark Anderson, founder and president of...
When President Trump laid out his general approach to immigration reform last week, he included in his principles mandatory E-Verify in the hiring...
Brad Denham, a founding partner in Arizona Family Florist in Phoenix, remembers attending his first Society of American Florists convention and...
For floral designers attending a four-day wedding conference in Las Vegas this week, shock over the country’s deadliest mass shooting quickly gave...
With one week to go until Petal It Forward on October 11, now is the time to finalize your social media and public relations game plans. The Society...
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed...
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your...
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward...
The headline of our story last week on Hurricane Irma and Harvey and their effect on Florida and Texas had some SAF members saying, “Wait a minute.”...
President Trump announced last week that he would rescind the Obama-era program that protects 800,000 younger undocumented immigrants from...
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular...