Valentine’s Day promotions for electronics, restaurants and vacation getaways recently claimed their products are “better than flowers.” As the...
A women’s lingerie retailer, a members-only men’s fashion retailer, and an online charity auctioneer all used the same marketing tactic in their...
Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories...
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a...
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered...
A chain of spas with 1,085 franchise locations in the U.S. is sticking to negative messaging in the run-up to Valentine’s Day. On February 5, the...