The U.S. Department of Agriculture’s National Agricultural Statistics Service will mail the Commercial Floriculture Survey to growers this week —...
FTD: Valentine’s Day Media Campaign Fell ‘Substantially Short’ of Expectations
FTD expects consolidated revenues for the first quarter of 2018 to be about $20 million below internal expectations — a shortcoming the company...
Top Execs Depart as FTD Mulls Sale, Institutes Restructuring Plan
FTD announced late last week that three top executives are leaving their positions as the company reviews “strategic alternatives” for its future —...
FTD Announces Second Quarter Financial Results
On the heels of an announcement that FTD had let go three executives and plans to restructure, the company has announced disappointing second...
Consumer Survey Reveals Consistent V-Day Buying Habits, Preferences
For Valentine’s Day, consumer habits held steady in 2019. That’s one takeaway from a national survey commissioned by the Society of American...
Most Florists Report Valentine’s Day Sales Increase
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant....
Arizona Florist Builds on PR Success for Mother’s Day Donation Drive
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy,...
HR Pros Shares Advice on How to ‘Hire Smarter’
If you are having a hard time finding and keeping employees lately, you aren’t alone: The National Federation of Independent Business...
Dozens of Volunteers Create Indy-Themed First Lady’s Luncheon
Pulling off a high-profile event such as the annual First Lady’s Luncheon in Washington, D.C., is never going to be easy. Adding to the challenge,...
President Trump Expresses Reservations about E-Verify
In a Fox News interview that aired last weekend, President Trump expressed reservations about E-Verify, an online tool from the federal government...
SBA Seeks Input from SAF Members in Arkansas, Mississippi and Tennessee
Ever dream about the chance to talk face-to-face with key decision-makers about the federal regulations that most affect your business — without...
California Florists Face Threats from Fires
This time of year, Rachelle Neal, AIFD, should be gearing up for the holidays and event work. Instead, she’s donning protective face masks and...
Alabama Florist Partners with Alzheimer’s Association for Mother’s Day
When Society of American Florists member Cameron Pappas was invited to appear on three out of four local news stations and on radio, he welcomed the...
Floral Industry Mourns Loss of ‘Bright Light’ Shelby Shy, AAF
Smart, forward-thinking businesswoman. Dedicated (and hilarious) friend and colleague. Devoted daughter. Loving mother. All around bright light....
SAF Responds to 14 Negative Mother’s Day Ads
After Mother’s Day 2019 wrapped, the Society of American Florists tallied the number of companies that put down flowers in their promotions this...