What are the major challenges that floral professionals face today — and where are the big opportunities? What key factors in the economy are...
Cotinus, a decorative foliage (also known as “Smokebush”) from The Sun Valley Group in Arcata, California, took top honors last week, winning Best...
Ellen and Jim Ellison of Ellison’s Greenhouses in Brenham, Texas, are the 2019 inductees into SAF’s Floriculture Hall of Fame. The recognition, the...
Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing...
Salvatore “Sam” Viviano, AAF, a lifelong florist famous for his insightful business ideas, no-nonsense attitude and eagerness to help his peers,...
Paul A. Thomas, Ph.D., a renowned researcher, prolific speaker and champion of budding horticulturists, died Saturday, Sept. 14. He was 65. Thomas...
Teleflora paid tribute to the late Michael Kraft of Nanz & Kraft Florists in Louisville, Kentucky, last week with its 2019 Tom Butler Floral...
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a...
A memorial tribute to honor Krissy Doyle has been established by the American Floral Endowment on behalf of staff members of the Society of American...
The Society of American Florists will soon have a new senior vice president on its team — a person with targeted experience in some of the key...
Sure, handing out flowers for Petal It Forward on Oct. 23 will definitely draw attention, and if you want to make the job easier for your happiness...
While attending an event last week in Salinas, California, a member of the Society of American Florists’ board of directors got some valuable...
Plants received a prominent plug last week when the Washington Post named them excellent stress busters. An article in the paper’s home and garden...
Good timing, relationships, reaching out to radio stations and via social media, and reminders are some of the ways floral teams have had success...
Who wouldn’t want the job of making people happy? That’s exactly what happiness ambassadors get to do Oct. 23 on Petal It Forward day. How you...