It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local...
To Stay Top-of-Mind with Customers, Retailers Look to Experiences
You’ve likely already read the news that experts say another 12,000 national retail stores will close in the U.S. this year — a bleak-sounding...
Floral Pros from Across Segments Share Petal It Forward Tips
Think the Society of American Florists’ Petal It Forward is “only” about retailers? The big-hearted outreach also provides a chance for those floral...
Nebraska Florist Brings Plans — and Team Members — to Profit Blast
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and...
New University Study Proves Flowers Can Alleviate Stress
Floral industry members hear about the positive effects of flowers on customers’ lives all the time:“They brightened my day! They made me feel...
Partner Up for Petal It Forward on Oct. 23
Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost,...
Pennsylvania Florist Attracts Dozens with Seasonal Celebrations
School is out, temps are up, and people are looking for inside activities. One Pennsylvania flower shop has found a way to turn these seasonal...
Three Floral Businesses to Receive the Century Award in Amelia Island
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Amelia...
AIFD Symposium Sneak Peek: Focus on Hands-On Learning, Vendor Partnerships
This time of year, many Americans are focused on barbecues, pool time and fireworks, but for hundreds of floral industry members, the Fourth of July...
SAF Staff, Members Pay Tribute to Exuberant Life of Krissy Doyle
If you’ve called, emailed or stopped by the Society of American Florists’ headquarters in Alexandria, Virginia, sometime in the past 18 years,...
PFCI to Honor Seven New Members
Experts on the principles and elements of floral design, event management, floral photography, and flower farming are among the seven professionals...
AAF to Induct Eight Honorees at SAF Amelia Island 2019
The Society of American Florists will honor eight floral industry leaders who give back to the industry, their local communities and organizations...
Seasoned CPA Shares Insight on Pricing Events for Profits
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the...
Where to Source Flowers for Petal It Forward? Just Ask.
With the 2019 Petal It Forward date set for Wednesday, Oct. 23, now is the time for industry members to start laying the groundwork for their local...
California Grower Honored in Flower Naming Ceremony
What does Lane DeVries, president and CEO of The Sun Valley Group, have in common with Elizabeth Taylor, Freddie Mercury, Michelle Obama and Julia...