Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the...
More than Mistletoe: Care for Holiday Plants
During the holiday season, shoppers head for colorful flowering plants and decorated foliage plants. In addition to traditional favorites, retailers...
Florist Goes Smaller for Thanksgiving Sales
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
Walter Lane Preston: Dec. 25, 1928-Oct. 9, 2016
An industry legend who poured his heart into his business and to the production and promotion of high quality flowers and plants died earlier this...
Cosentino’s Florist wins Teleflora’s Floral Retailer of the Year Award
Teleflora announces the recipient of the second annual Tom Butler “Floral Retailer of the Year” Award is Carmen Cosentino (AAF, PFCI) of Cosentino’s...
Four Floral Businesses Receive the 2016 Century Award
The Society of American Florists celebrated the longevity of four floral industry businesses with the SAF Century Award during SAF Maui 2016, the...
At Political Conventions, SAF Speaks Up for Floral Industry
Impassioned speeches, protestors, balloons, pop stars and celebrities may have grabbed the headlines last month during the two political parties’...
Professional Floral Communicators – International to Induct Three Speakers
The Society of American Florists will honor three professionals with induction into Professional Floral Communicators – International (PFCI) during...
For Open House Success, Bring on the Spectacle
Every year by mid-July, Christmas has arrived at Palmer Flowers in Fort Collins, Colorado. By then, the year’s holiday displays already are...
With Valentine’s Day Coverage, Positive Approaches Pay Off
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside...
Flowers Take Top Spot on “The View”
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
Arizona Flower Market Gives Away Roses in Exchange for Toys and Food Donations
Arizona Flower Market held a Christmas food and toy drive to support The Society of St. Vincent de Paul in Phoenix, Arizona. Patrons could donate a...
After a Cheery Christmas, Florists Worry about Valentine’s Day Drop
More than half of florists say 2015 December holiday sales were higher than 2014 returns. Among the 54 percent who saw an uptick, the increase was...
Ecke Family Celebrated with a Museum Exhibit
The story of how poinsettias moved from a relatively obscure plant to a top-selling Christmas gift is currently being told — through rare family...
Analysts Predict Healthy Holiday Spending
Deck those halls, trim your trees and get your web site and social media pages holiday-ready: Analysts are predicting this holiday season could be a...