By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving...
Member Spotlight: Talicia McCall of AMBIANCE by Lovie in Montgomery, Alabama
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Young Floral Pros Grow and Connect in Miami
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends....
Promote Summer Sales Via Social
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social...
Save with Smart Summertime Staffing
For most florists, June 1 marked the beginning of six straight months of non-holiday sales levels. Having too many employees during this period can...
Host How-Tos for Summer Sales Success
Need an antidote for slower summer sales? Lean on the “experience economy”. Projected to be worth $12 billion in 2023, experience economy consumers...
Learn to Elevate Your Customer Experience in Boston
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market...
Find Your Business’s North Star in Phoenix
Can you start with a dream for your business, and then work backwards, step by step to achieve it? Bart David specializes in helping business owners...
Study: Consumers Prefer and Will Pay More for Sustainable Flowers
It’s not easy being green — but new consumer research suggests it’s worth the effort for florists. A recently...
Member Spotlight: Irving Casiano Flores of Flower Shop Network in Paragould, Arkansas
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Protect Your Digital Work
It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s...
Philly Florist Brings Joy to Detoured Motorists
The morning after an interstate bridge collapsed near her family’s flower shop in Philadelphia earlier this month, Jennifer Kelly was thinking of...
5 Reasons to Compete in the Sylvia Cup Design Competition
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily...
Sustainability Study Emboldens Florists to Implement Changes
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists...
Create a Successful Incentive Program
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor...