A national group says retailers should plan for a good holiday season — not a blow-out — with sales during November and December increasing by 3.8...
Illinois Adopts Wage History Law
An Illinois state law banning employers from asking job candidates about their salary history went into effect this month. The law, H.B. 834, also...
Amid Power Outages in California, Floral Pros Work to Keep Flowers Cold
Recent power outages in Northern and Central California created frustration, worry — and a run on disaster-related supplies such as generators. For...
One Week to Go! 48 States Plan to Petal It Forward on October 23
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
Where Will You Petal It Forward on Oct. 23?
One of the best ways to prepare for Petal It Forward is to strategically select the location and time for your event. Start by scouting locations...
One Month to Go to Petal it Forward
Every year Petal It Forward participants reap the rewards of giving out flowers. And, those rewards not only include seeing the joy that flowers...
Petal It Forward: Have You Ordered Your Flower Cards?
Make it easy for the recipients of your Petal It Forward bouquets to share their experiences and promote your shop using cards or stickers printed...
Colombian President Emphasizes Floral Industry Growth, Importance
A healthy rate of growth in the Colombian floriculture industry over recent years helped to foster an upbeat, lively mood at the international trade...
USDA Announces Funding for Specialty Crops Research
The U.S. Department of Agriculture signaled its support for a program aimed at protecting specialty crop growers — including those in the floral...
Indiana Florists Pay Tribute to SAF Member Killed in Car Accident
Florists in Indiana are grieving the loss of Society of American Florists member Linda Taylor, owner of Bowden Flowers, this week. Taylor and her...
43 States Prepare to Petal It Forward on Oct. 23
Is your state taking part in Petal It Forward? Yoohoo — SAF members in Georgia, Hawaii, Maine, Montana, Rhode Island, West Virginia and Wyoming —...
Canadian Florist Lays Claim to Sylvia Cup in Pirate-Themed Competition
An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design...
With Far-Reaching Public TV Show, J Schwanke Wins ‘Marketer of the Year’
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
Senate Committee Backs Funding for FNRI, Floriculture Crops Report
The powerful Senate Appropriations Committee has signaled its support for two core issues backed by the Society of American Florists: increased...