Florists are approaching Valentine’s Day this year with a healthy measure of caution when it comes to sales expectations — along with planned...
3 Language Tweaks to Boost Valentine’s Day Sales
As your team gears up for Valentine’s Day, remember: Messaging is everything. Prep your team by practicing three language tweaks that will help you...
Illinois Shop Uses Post-Its for Valentine’s Promos
Feeling like you need to do something (fast!) to stand out on Valentine’s Day? Visual merchandising doesn’t require a ton of props, money or time....
Australian Flower Exports Continue Despite Wildfires
While Australian flower growers have suffered devastating losses from wildfires, so far there’s been little impact on the export market. Cooler...
4 Quick Tech Fixes for a Smooth Valentine’s Day
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of:...
Veteran Lobbyist to Talk Presidential Politics at CAD
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election...
Prominent Advice Column Addresses ‘Flowers in a Box’
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future...
Easy Social Media Tips to Drive a Strong 2020
The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine,...
Florists Lament Soaring Helium Costs
Helium-filled balloons have long been a reliable source of profit for many florists — a popular, affordable add-on, especially around major holidays...
Lawmakers Commit to Producing Key Industry Report in 2020
Congress recently agreed to produce a key report in 2020 that provides vital information on trends and sales opportunities to the floral industry....
Bye-Bye Sweet Scents. Hello, Earthy, Edgy Candles
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
SAF 2020 Awards Season Underway: Time to Nominate Yourself – or a Colleague
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
Influential Legislator to Share Insider View with Floral Community
The chair of a congressional subcommittee with jurisdiction over key floral industry research funds will share her insider perspective — and why...
3 Ways to Drive Early Valentine’s Day Orders and Deliveries
Valentine’s Day falls on a Friday this year and it also coincides with a holiday weekend. That’s a tough combination for retail florists, admits...
47 Percent See Holiday Sales Gains
The 2019 Christmas season seems to have turned out well for many floral pros. A “gut check” survey of Society of American Florists volunteer leaders...