Ready to grow your business? You need to be where your customers are — in 2020, that’s on social media. On March 31, a fourth-generation florist...
CAD Early-Bird Registration Ends Feb. 21
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future...
Early Reports Point to a Strong Valentine’s Day
Floral professionals faced plenty of challenges last week, with a Friday Valentine’s Day on a long weekend. According to feedback from...
After Valentine’s Day, Florists See Unwanted Third-Party Links Disappear
A number of Society of American Florists retailer members reported this week that links to Postmates.com that appeared on their Google...
Senator Hails ‘Job-Creating’ Revenue Generated by Floral Industry
An influential senator sent a love letter about the U.S. floral industry — and the dynamic and important role it plays in generating revenue and...
Vice President Pence Visits S.C. Florist
On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer...
Floral Community Will Advance These Four Issues at CAD
When floral professionals gather March 9-10 in Washington, D.C., for the Society of American Florists’ 40th annual Congressional Action Days,...
SAF Asks Google, Postmates to Delete Unwanted Links
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from...
SAF Asks CNN, Country Living to Nix Negativity
CNN and Country Living magazine are among the companies that the Society of American Florists has reached out to recently, asking them to nix...
House Passes SAF-Backed Measure to Hire More Ag Inspectors
The House of Representatives passed a bill Monday that will add hundreds of new agriculture inspectors to U.S. ports of entry. Earlier this month,...
SAF Asks Google, Postmates to Delete Default Courier Links
Dear SAF Retailer: We've reached out to Postmates and Google, asking the companies to remove the courier service's links from florists' local Google...
National Group Honors 2012 Alex Laurie Winner
The National Inventors Hall of Fame’s 2020 class includes a plant physiologist known for pioneering research that transformed the floral supply...
60 Percent of Florists Saw December Holiday Sales Rise
A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty...
SAFPAC Party Brings Trends, Pop-Ups, Expert Insight
This year’s SAFPAC Party on March 9 during SAF’s 40th annual Congressional Action Days will be a pep rally ahead of industry members’ visits with...
House Committee Takes Up Long-Awaited Infrastructure Bill
Last week, the House Ways and Means Committee met to revive dialogue on how to pay for the long-awaited federal infrastructure bill. The Society of...