An influential senator sent a love letter about the U.S. floral industry — and the dynamic and important role it plays in generating revenue and...
Vice President Pence Visits S.C. Florist
On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer...
Floral Community Will Advance These Four Issues at CAD
When floral professionals gather March 9-10 in Washington, D.C., for the Society of American Florists’ 40th annual Congressional Action Days,...
SAF Asks Google, Postmates to Delete Unwanted Links
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from...
SAF Asks CNN, Country Living to Nix Negativity
CNN and Country Living magazine are among the companies that the Society of American Florists has reached out to recently, asking them to nix...
House Passes SAF-Backed Measure to Hire More Ag Inspectors
The House of Representatives passed a bill Monday that will add hundreds of new agriculture inspectors to U.S. ports of entry. Earlier this month,...
SAF Asks Google, Postmates to Delete Default Courier Links
Dear SAF Retailer: We've reached out to Postmates and Google, asking the companies to remove the courier service's links from florists' local Google...
National Group Honors 2012 Alex Laurie Winner
The National Inventors Hall of Fame’s 2020 class includes a plant physiologist known for pioneering research that transformed the floral supply...
60 Percent of Florists Saw December Holiday Sales Rise
A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty...
SAFPAC Party Brings Trends, Pop-Ups, Expert Insight
This year’s SAFPAC Party on March 9 during SAF’s 40th annual Congressional Action Days will be a pep rally ahead of industry members’ visits with...
House Committee Takes Up Long-Awaited Infrastructure Bill
Last week, the House Ways and Means Committee met to revive dialogue on how to pay for the long-awaited federal infrastructure bill. The Society of...
CAD First Timers Make Connections in D.C.
For many, the Society of American Florists’ Congressional Action Days (CAD) is the ideal way to connect with lawmakers and industry colleagues. SAF...
New Impatiens Star in Grammy Décor
The Grammy Awards may have highlighted music’s biggest stars on Sunday — but a new line of impatiens also grabbed the (décor) spotlight. Chicago...
SAF Asks Publications, Companies to Ditch Negative Ads
In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society...
The Heat Is On: Social Messages to Drive Holiday Orders
The time to drive Valentine’s Day orders is… now! The Society of American Florists has new social media messages to help you nudge customers,...