The role of Mr./Ms. Clean is now everyone’s job — and florists are finding new ways to share the load and promote all that they are doing, to...
Nearly 30 Percent of Adults Bought Mother’s Day Flowers, Plants
Despite a global pandemic, an Ipsos poll conducted this month on behalf of the Society of American Florists found only a slight decrease in the...
70 Percent Report Mother’s Day Sales Increases
Seventy percent of floral industry members responding to a Society of American Florists survey reported an increase in Mother’s Day sales — with...
4 Ideas to Boost Father’s Day Sales
With another Mother’s Day in the books, it’s time to shift the focus to dear ol’ dad. Based on higher-than-average sales for spring holidays this...
Financial Pro: Focus on Cash Flow, Labor
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a...
USDA Posts Final Biotech Rule
The U.S. Department of Agriculture posted a final rule May 14 on biotech regulations that would allow the floral industry to innovate more...
SAF Creates New Tools to Promote Gifts for Grads
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing...
Florists Turn Attention to Grads
Now that Mother’s Day is over, floral industry members are turning their attention to traditional spring/summer milestones that could be...
Flowers Receive Prominent Coverage for Mother’s Day
Days after leading a Society of American Florists webinar on generating media buzz, Jackie Levine found herself giving interview after interview...
5 Early Takeaways from Mother’s Day 2020
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict...
Industry CPA Talks Key Post-Holiday Questions
You made it through a most unusual Mother’s Day. Congratulations! But have you and your team documented what went right and what you learned? A...
SAF Advocates for Wholesaler Tax Relief on Credit Defaults
As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight...
Tips for Generating News Coverage
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine,...
4 Low-Tech Ways to Get Customers’ Attention
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a...
PBS, Netflix Shows Put Spotlight on Flowers
Americans are watching significantly more television during the crisis: an average of 41 hours during the last week of March, compared with 33 hours...