The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is...
Industry Members Talk Local Ties, Leadership
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership...
Learning, Laughter on Tap During ‘Blind Floral Challenge’
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate...
Dozens of Floral Industry Pros Discuss Reinvention Tactics
How has the pandemic reshaped consumer behavior — and how long lasting will those changes be? What are the key motivators for floral purchasing?...
Tech Leaders Share Digital Marketing Tips
A new report found that May 2020 global ecommerce sales eclipsed the entire 2019 online holiday shopping season, growing almost 80 percent compared...
Pennsylvania, Ohio Shops Collect for Families in Need
A group of associated flower shops in Pennsylvania and Ohio came together for the tenth time earlier this month to collect hundreds of pounds of...
New Book on ‘Friendly’ Evolution Highlights Flowers
Looking for a lighter headline to share on your social media pages? A buzzed about new book by a pair of scientists argues that friendliness is the...
SAF Extends Access for Reinvention Summit
When SAF’s Reinvention Summit kicks off July 27, it will include more than 15 targeted sessions, including keynote addresses, panel debriefs,...
Indiana Florist Makes Headlines for ‘Dancing’ Partner
When a senior citizen started using the parking lot of Banner Flower House in Kokomo, Indiana, as an impromptu dance floor on his morning walks, the...
New Hampshire Florist Featured in Google Ad
Studley’s Flower Gardens, a longtime member of the Society of American Florists, currently appears on the Google Ads homepage, providing an...
2 Ways to Promote New Practices, Services
With COVID-19 cases on the rise in some areas of the country, already high anxiety levels are inching up even more. That means it’s a good time to...
Amid Crisis, D.C. Floral Family Says: ‘Our Business Still is Rooted in People’
Five months into the pandemic, business owners face new hurdles as the threat of the virus remains constant, and local, state and national leaders...
SAF Extends Deadline for Award Applications
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members...
Head of H-E-B Floral Division to Share Team-Building Strategies
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you...
Industry Financial Pro: PPP Changes Add ‘Flexibility’
If you’ve succeeded in securing a Payment Protection Program loan, maybe you’ve heard that the rules for getting that loan forgiven, so you do not...