As the Coronavirus Food Assistance Program 2 (CFAP 2) continues to distribute money to domestic floral growers hit hard during the pandemic, SAF...
Buoyed by strong springtime sales and a summer that was busy for many retailers, even without weddings and events, florists are gearing up for...
As florists ready themselves for a busy Christmas and Hanukkah season later this fall, longtime industry educator and training pro Tim Huckabee of...
Remote learning has emerged as one of the biggest challenges of the coronavirus pandemic. To ease the burden for teachers, parents and students, one...
With one week to go, more than 485 floral industry businesses from 42 states and two countries have signed on to Petal It Forward in their...
Domestic flower growers — among the hardest hit floral businesses during the pandemic — are now able to apply for and receive critical financial...
The Board of Directors of the Society of American Florists elected three individuals to serve on the Board of Directors at its virtual Annual...
Halloween will not just be (another) scary day of mask-wearing if the creative retailers, candy companies, decorating devotees, costume queens and...
When Society of American Florists members from around the country and across segments convened virtually Sept. 30 for the association’s annual...
The COVID environment had consumers flocking to flowers and plants as a convenient, beneficial and safe gift for the spring holidays — and many...
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel...
We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than...
Seven months into the pandemic, and it’s fair to say that Zoom fatigue is real and staff morale could use an infusion of something more than just a...
Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society...
Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that...