For the final keynote presentation of the Society of American Florists’ Reinvention Summit last week, SAF CEO Kate Penn interviewed Joe Don Zetzche,...
Amid Crisis, Consumers Still Want Flowers
How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists...
Artist Paints Thousands of Flowers for Hospital Workers
When a Los Angeles-based artist was looking for a way to give back and bring comfort to hospital workers in hard-hit areas of the pandemic, he...
Industry Members Talk Local Ties, Leadership
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership...
How to Build Sales in the Pandemic and Post-Pandemic Marketplace
The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is...
Kansas Florist Shares Lessons on ‘Learning to Adapt’
Find a way to embrace change. Keep your plans fluid. Watch your financials. Those are three lessons that longtime floral industry member Jennifer...
SAF Extends Access for Reinvention Summit
When SAF’s Reinvention Summit kicks off July 27, it will include more than 15 targeted sessions, including keynote addresses, panel debriefs,...
Pennsylvania, Ohio Shops Collect for Families in Need
A group of associated flower shops in Pennsylvania and Ohio came together for the tenth time earlier this month to collect hundreds of pounds of...
New Book on ‘Friendly’ Evolution Highlights Flowers
Looking for a lighter headline to share on your social media pages? A buzzed about new book by a pair of scientists argues that friendliness is the...
Tech Leaders Share Digital Marketing Tips
A new report found that May 2020 global ecommerce sales eclipsed the entire 2019 online holiday shopping season, growing almost 80 percent compared...
Dozens of Floral Industry Pros Discuss Reinvention Tactics
How has the pandemic reshaped consumer behavior — and how long lasting will those changes be? What are the key motivators for floral purchasing?...
Learning, Laughter on Tap During ‘Blind Floral Challenge’
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate...
Amid Crisis, D.C. Floral Family Says: ‘Our Business Still is Rooted in People’
Five months into the pandemic, business owners face new hurdles as the threat of the virus remains constant, and local, state and national leaders...
2 Ways to Promote New Practices, Services
With COVID-19 cases on the rise in some areas of the country, already high anxiety levels are inching up even more. That means it’s a good time to...
New Hampshire Florist Featured in Google Ad
Studley’s Flower Gardens, a longtime member of the Society of American Florists, currently appears on the Google Ads homepage, providing an...