If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry....
The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still...
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden...
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and...
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same...
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With...
Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong,...
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings...
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who...
For Steelcut Flower Co., dressing a public space with a flower flash (aka flower bomb) is all about sharing beauty with the city – and who couldn’t...
Thanks to the COVID-19 crisis, Thanksgiving gatherings will likely look a lot different – and a lot smaller – this year. Thanksgiving, in a typical...
With the December holidays nearly upon us, and Valentine’s Day shortly after, having a robust and competitive online presence is more important than...
One flower shop in Pennsylvania is making sure more than flowers will be on the table this Thanksgiving. Matlack Florist will donate a portion of...
How are industry companies implementing and leveraging business-to-business e-commerce technologies — and what do changes, shifts and disruptions in...
Last week hundreds of floral professionals in 44 states and three countries spread the power of flowers during the Society of American Florists’...